Coinbase Exchange Launches its NFT Marketplace

San Francisco-based digital asset trading platform, Coinbase has announced the launch of its Non-Fungible Token (NFT) marketplace targeted to empower digital artists and promote the mainstream adoption of the NFT metaverse.

According to a recent blog post shared by Sanchan Saxena, VP of Product, Ecosystem, said the Coinbase NFT marketplace will function as:

“A peer-to-peer marketplace that will make minting, purchasing, showcasing and discovering NFTs easier than ever. Just as Coinbase helped millions of people access Bitcoin for the first time in an easy and trusted way — we want to do the same for the NFTs.”

Per the Coinbase executive, the marketplace will significantly simplify the process of interacting with the NFT marketplace for both creators and collectors, with a special emphasis on improved user experience capabilities. In addition, Coinbase says it will be adding extra features that will serve all of the platform users productively.

“We’re making NFTs more accessible by building user-friendly interfaces that put the complexity behind the scenes. We’re adding social features that open new avenues for conversation and discovery. And we’re going to grow the creator community exponentially, a win for artists and fans,” 

While legacy trading platforms like OpenSea, and Rarible are pioneering digital collectables trading platforms, many prominent cryptocurrency exchanges like Crypto.com, Binance, FTX Derivatives exchange, and Coinbase are beginning to make their moves into this new niche. Backed by a thriving ecosystem that has embraced their digital currency products, the likelihood for these centralized exchange heavyweights to take a larger market share is a reality for existing players in the space.

However, this potential competition can work to the favour of collectors and, as such drive, the mainstream adoption of the new space as new marketplaces will slug it out in terms of offering unique and valuable products with the proper liquidity that are cheap to access in general.

While Coinbase seems ready for its takeover, with a specific focus on creators, the impact of regulations in the United States might usher in an uncertain twist to its NFT marketplace in the near future.