Dolce & Gabbana Launches First NFT Collection "Collezione Genesi"

Dolce & Gabbana has made its foray into the Non-Fungible Token (NFT) metaverse with the launch of its first collection, the "Collezione Genesi."

According to the iconic fashion brand, the Collezione Genesi is a one-of-a-kind, 9-piece collection personally designed by Domenico Dolce and Stefano Gabbana. The piece was designed exclusively for UNXD, a Polygon Network-powered NFT Marketplace.

The collections are both available as physical items and as NFTs. While the plan is for the physical items to end up in a museum, there are numerous benefits to the collectors who will eventually win the bids for the items. The rarity of the nine items is unquestionable as the artists dedicated thousands of hours to design them.

“We believe this collection represents the future of NFTs. A way for the metaverse and the universe to coexist and be both integrated and additive. We’ve spent a great deal of time thinking about how to create an amazing experience for our collectors and community,” the official announcement reads.

“This is a celebration of human artistry and craftsmanship. Of what humans can do that machines simply cannot on their own. These creations, both digital and physical, are magical. They took thousands upon thousands of hours to craft. They will 100% end up in a museum one day.” 

Non-Fungible Tokens are becoming a way for global brands to connect with their fans and audience worldwide. Dedicated marketplaces which have sprung up have seen increased patronage this year, a trend that spikes transaction volumes on these exchanges. The partnership between UNXD and Dolce & Gabbana is aimed at contributing to driving the adoption of NFTs. The auction for the Collezione Genesi is billed to open from the 28th to the 30th of September.

“The Collezione Genesi auction will start on September 20th on UNXD, with different closing dates for each item category from September 28-30th. Whitelist now open on UNXD.com, with full account sign-up and Metamask wallet connect opening next week,” D & G noted.

The auction will be conducted in Ethereum, while the “NFTs will be minted on layer 1 Ethereum, while the auction will take place on Polygon.”