Google Finance Pushes Crypto Further into Mainstream with Bitcoin, ETH, LTC Tabs

Crypto prices may be falling but mainstream interest is certainly rising as tech giant Google adds a dedicated "Crypto" tab to monitor Bitcoin, Ether, Litecoin, and Bitcoin Cash on Google Finance.

Google Finance has added crypto prices to its finance.google.com domain with a prominently featured tab entitled “Crypto”—allowing mainstream investors to monitor the market with ease. The tab is featured alongside traditional currency and stock markets and is a bullish sign for the health of the nascent digital asset category.

The section appears in the “Compare Markets” section and provides key pricing information for major cryptocurrencies like Bitcoin (BTC), Ether (ETH), Litecoin (LTC) and Bitcoin Cash (BCH).

The move should give the cryptocurrency market users some confidence in the staying power of the nascent digital asset space, particularly as YouTube—also owned by Google's parent, Alphabet—has consistently censored educational and news content on the space.

Google Finance’s addition of the “Crypto” tabs is following a recent slight downturn in the cryptocurrency market but overall space has attracted mainstream attention over the past year, as institutional investors and corporations have started to invest in the asset class—allowed the overall market cap to exceed $1.7 trillion in February before the pullback. Currently, the global crypto market cap is sitting around $1.4 trillion.

The update also comes as Coinbase, the most popular and largest cryptocurrency exchange in the United States gets closer to being listed on the NASDAQ as a publicly-traded company.