Liverpool FC to Launch NFT Collection in Partnership with Sotheby’s

The launch of the NFT collection comes in two categories, including a set of 24 unique ‘Legendary’ 1 of 1 NFTs and a series of generative ‘Hero Edition’ NFTs that combine multiple player illustrations to produce a unique digital collectable for each fan.

The Liverpool NFT collection was created in conjunction with legacy auction house Sotheby’s, and they are resident on the Polygon Layer-2 protocol to advance the club’s energy efficiency commitments. 

“The LFC Heroes Club drop is a first-of-its-kind initiative, which seeks to bring a new, exciting and innovative way for supporters worldwide to engage with the club. We always strive to adopt new emerging technology for the benefit of fans and clubs while also being very conscious of our impact on the environment. This is why we have chosen to work with Sotheby’s due to its capability to create NFTs on an energy-efficient blockchain,” said Drew Crisp, senior vice-president of digital at Liverpool FC.

The football club said the NFTs are not an investment offering and that they are created to enhance how fans interact with their favourite footballers. The collections will be open for sale from Wednesday, March 30 to Friday, April 1, with the Hero Edition NFTs will sell for $75 (£56).

The intersection between sports teams and the crypto ecosystem is gradually becoming more visible by the day. Particularly in the English Premier League, the number of top clubs getting involved with crypto or blockchain startups increases. Manchester United partnered with Tezos (XTZ) as it gears up to move into the metaverse to boost its fan engagement. 

In addition, Manchester City FC, the EPL’s current titleholder, is also planning to build a copycat of the Etihad stadium in the metaverse.