OneFootball and Animoca Brands Launch 'OneFootball Club' to Reward Global Fan Loyalty on Base
OneFootball, a leading digital football platform, has announced the launch of the OneFootball Club (OFC) in partnership with Animoca Brands, leveraging the Base blockchain to reward fan loyalty globally. The initiative aims to create a digital football club dedicated to recognizing and rewarding the most engaged football fans worldwide, according to Animoca Brands.
Innovative Fan Engagement
The OFC will celebrate fans' dedication by incentivizing them to document, share, and showcase their journey within a safe, like-minded community. As fans engage more, their profiles will evolve, becoming unique and identifiable. This gamified experience allows fans to compete on global leaderboards for exclusive rewards and achievements, all integrated across OneFootball's ecosystem.
An alpha version of the OFC was released in February 2024 to a select group of external users, witnessing impressive engagement from over 300,000 participants. The next phase of the rollout is scheduled for July 2024.
Statements from Key Stakeholders
Patrick Fischer, CEO of OneFootball, remarked, “The OneFootball Club allows football fans to participate in the value creation of their engagement. Our ambition is to extend into other football experiences across the industry, unlocking unique opportunities for brands, clubs, and services to offer value to football fans.”
Yat Siu, Co-Founder and Executive Chairman of Animoca Brands, added, “We are thrilled to partner with OneFootball to co-create technical infrastructure for incentivizing and rewarding engagement. Football fans represent one of the largest and most passionate sports communities, and we believe deeply in the power of community.”
Jesse Pollak, Creator of Base, stated, “OneFootball connects millions of people globally in a fan-first way. By engaging its community onchain, OneFootball fans can explore direct ways of engaging with their favorite teams and players.”
About OneFootball
Founded in 2008, OneFootball aims to be the football marketplace for content, products, and services of the future. It serves over 200 million people monthly through its platform, video distribution network, and social channels. OneFootball is backed by major football clubs including Real Madrid, FC Barcelona, PSG, and more. The platform partners with over 200 clubs, leagues, federations, players, and broadcasters to deliver content across 194 markets.
