Kia America Deploys NFTs in New Creative Campaign Debuting the New 2023 KIA Soul Model

Kia America, a leading automotive brand, has launched a new creative campaign featuring non-fungible tokens (NFTs) for its iconic 2023 Kia Soul model.

Per the announcement:

“The 30-second spot features NFTs as talent and incorporates a unique QR code embedded into the creative.”

Therefore, viewers will have the opportunity to attain one of the 10,100 Kia-themed NFTs by scanning the QR code using their smartphones. Afterward, the NFTs will be stored in their Sweet blockchain wallet.

Russell Wager, Kia America’s marketing vice president, stated:

“With its iconic style, endless adaptability, capability, and advanced technology, Soul redefined the boxy small-car segment when it was first launched in 2009 and has steadily evolved to appeal to customers across generations with its edgy good looks, practicality, and efficiency.”

The 10,100 Kia NFTs draw inspiration from the DASK digital collectibles and the new 2023 Kia Soul. Wager pointed out:

“The Soul is as individualistic as the NFTs are, and as a brand, Kia is always innovating to stay on the cutting edge.”

Kia’s creative agency called David&Goliath developed the NFTs, which are expected to spur innovation in the automotive brand. 

Ben Purcell, the chief creative officer at David&Goliath, noted:

“With Kia, we want the work to be as innovative as the vehicles. So we thought, what if we could be the first to take a few NFTs for a ride? Living, breathing, and of course driving, like never before.”

The NFTs are anticipated to offer viewers a Web3 experience. Tom Mizzone, the CEO and founder of Sweet, acknowledged:

“It’s a significant milestone for mass adoption since it marks the first NFT drop embedded into a national TV commercial. As such, it will be seen by millions of people, many of whom are experiencing the world of Web3 for the first time.”

Meanwhile, Han Sung Motor, a South Korean imported car dealer, recently rolled out NFTs to offer customers a secure and convenient experience based on the option of checking car details using their smartphones.