(Rejected 2) American Sports Fans May Get a Slice of the Cake of Blockchain-Powered Tokens Based on Chiliz-Lagardere Partnership

American sports enthusiasts may soon enjoy interacting with their favorite teams with blockchain-powered tokens. Chiliz, a blockchain sports company, has cemented a collaboration with Lagardere Sports and Entertainment agency to have it expand its services in the American soil in primary sports leagues, such as the Major League Baseball (MLB) and National Football League (NFL). 

Chiliz seeks to spread its wings

Through the strategic partnership, Chiliz will leverage on Lagardere’s considerable presence in the US so that its blockchain-enabled fan interaction platform dubbed Socios.com can be exposed to teams in major leagues. 

Alex Dreyfus, Chiliz CEO, acknowledged that the partnership could enable Lagardere present Socios.com to new sports federations, leagues, and teams.

He noted, “We have been very clear in communicating our goal to onboard 50 IPs to the Socios.com app in 2020 and I look forward to working hand-in-hand with Lagardère Sports to help us achieve that target, targeting Lagardère’s extensive network of athletes, clubs, federations and sports leagues to build the future of fan engagement for rights holders across Europe and the US.”

Through its Socios.com platform, Chiliz has been spreading its wings across the globe based on collaborations with notable sports clubs. For instance, it recently closed a deal with FC Barcelona, a Spanish football giant, whereby Barca Fan Tokens (BAR) will be availed to fans enabling them to take part in different polls and surveys about the daily activities regarding the club. 

Legardere’s notable strides

Lagardere has shown its dominance in the American sporting arena as it has contracts with sports personnel in professional golf, MLB, and NFL. Moreover, based on quarterly reports, it recorded $435 million USD in yearly profits at the end of the third quarter of 2019. 

Lagardere Sports CEO in France, Laurent Moretti, ascertained,  “This agreement rewards our ability to project ourselves into the future and believe in the development of new technologies such as blockchain and crypto-currency. As a leading sports marketing agency, it is our duty to offer the best solutions to our clients and partners, and this partnership will contribute significantly to our vision.”

Blockchain-powered tokens are, therefore, being embraced by different sports teams as they propel fans’ satisfaction rates and this guarantees loyalty.