Crypto.com Relaunches Level Up Programme with Simplified Tiers and Subscription Options

Crypto.com has updated its Level Up programme, replacing the previous colored-tier system with a streamlined structure featuring four categories: Basic, Plus, Pro, and Private. The Basic tier is free and offers zero platform trading fees. Plus and Pro tiers provide additional benefits, accessible via monthly subscriptions of US$4.99 and US$29.99 respectively, without requiring CRO lockup, aiming to lower entry barriers. The Private tier targets CRO holders with enhanced perks. Key benefits include tiered crypto rewards on the Crypto.com Prepaid Visa Card for (up to 5% for high-threshold Private), complimentary airport lounge access (four visits for Pro, unlimited for Private plus guest), and no foreign exchange fees on card transactions. Existing users are automatically transitioned based on prior CRO lockups, with options to maintain lockups or switch to subscriptions. Overall, the changes emphasize simplicity, accessibility, and regional availability to broaden user participation.

Crypto.com has recently re-launched its Level Up programme, introducing updates that replace the previous coloured-tier model with a more streamlined structure. This revision aims to simplify user engagement and includes options for subscription-based access to certain tiers. Benefits associated with the programme are subject to regional availability, as noted in the provided materials.

The updated programme consolidates the tiers into four main categories: Basic, Plus, Pro, and Private. The Basic tier remains free and offers zero platform trading fees as its primary benefit. The Plus tier serves as an entry point for new users interested in exploring additional benefits. The Pro tier is designed for more serious crypto enthusiasts seeking expanded advantages. Finally, the Private tier is tailored for holders of CRO, the platform's native token, providing them with enhanced benefits. According to the source, these changes simplify the previous model and make the programme more accessible.

A notable addition is the subscription option for the Plus and Pro tiers, allowing users to access benefits without committing to a CRO lockup. The monthly fee is set at US$4.99 for Plus and US$29.99 for Pro, with localized pricing available directly in the Crypto.com app. This feature is intended to lower barriers to entry, enabling a broader range of customers to participate in the Level Up programme.

Among the key benefits, the programme enhances rewards for users outside the United States (referred to as ROW users) on the Crypto.com Prepaid Visa Card. Cashback rates vary by tier: 0% for Basic, 2% for Plus, 3% for Pro, 4% for Private with a US$50,000 threshold, and up to 5% for Private with a US$500,000 threshold. Additionally, the Pro tier provides four complimentary airport lounge visits per calendar year for the user, while the Private tier offers unlimited access for the user and one guest. All tiers benefit from no foreign exchange (FX) fees or commissions on prepaid card transactions, making them suitable for travel and international purchases.

For existing customers, the transition involves an automatic update of their tier in the Crypto.com app, based on their prior CRO lockup. These users now have the flexibility to either maintain their CRO lockup for continued enhanced rewards or switch to the subscription model for greater convenience.

In summary, the re-launched Level Up program represents a shift toward greater simplicity and accessibility, with options that cater to both new and existing users. While specific details on implementation or additional features beyond those outlined are not available, the updates focus on reducing entry barriers and enhancing user benefits through structured tiers and flexible access methods.

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