Wong Supermarket’s New Blockchain App Lets Consumers to Track the Origin of Meat Products
Demand for meat continues rising, not just in traditional markets like Europe and North America, but also in emerging markets. However, contaminated and tainted meat, particularly of uncertain origin, ruins the entire industry.
The current meat supply chain worldwide lacks visibility in the transfer of animals from farmers to slaughterhouses, to retail outlets and supermarkets, and finally to the consumers.
Globally, the meat supply needs to win back consumer trust. The most efficient and effective route to success is to improve and increase transparency at each stage of the meat supply chain.
On 1st November 2019, Blockchain.News has identified that Wong supermarket in Peru has partnered with SUKU, a subsidiary of the blockchain startup Citizens Reserves. Such a partnership aims to develop a new blockchain app that will enable consumers to track and check the origin of various meat products.
Here are some of the interesting facts about the project.
Blockchain-Based Supply Chain Management
The platform will be supported by JP Morgan’s Quorum Blockchain Explorer. It will use enterprise grade blockchain network to support consumers. The platform will be available across 20 Wong supermarket stores and would cover entire meat products labeled with the SUKU emblem.
This approach is the same as a Ⓤ or K logo showing that a Jewish rabbi has checked a product. But here, the SUKU emblem will imply that the organization has inspected the path of the meat product from the production to the shelf.
Furthermore, the platform would enable consumers to utilize their blockchain apps to view Wong meat’s blockchain history. Through this, consumers can see a record, which would verify each section of the meat’s history.
Moreover, the supply chain would scan the health of the animals, which can be verified on the blockchain. All producers who vaccine their animals would register the certificate on the blockchain, which is digitally executed.
Wong supermarket had been one of the most trusted brands in Peru. But when Chile’s Cencosud bought the chain store for $500 million in 2007, locals were disturbed, citing fears that the supermarket would change.
However, with the new blockchain app and transparent supply chain, the current management of the store views this as another approach to build trust. Wong manager claimed that blockchain technology and SUKU are helping them to further build their relationship with customers. He said that this is another way they can use to communicate directly to customers.
Tapping the Untapped Market
SUKU CEO said that this blockchain use case has huge potential with regards to applications for the broader global consumer goods market. Normally, most consumers want to buy transparent products from brands. But they don’t get such products because they don’t trust what the brands are saying. The new blockchain app would therefore able to bridge the gap between them.
He mentioned that this is an enormous opportunity that brands and companies could tap into a $1 trillion market if they can provide what consumers truly want.
Takeaway
Wong store is committed to rolling out a new blockchain app to develop the success of its business. With this technology, the company aims to build a transparent and trusted environment of meat production and distribution, integrating key stakeholders like consumers into the supply chain.