AI in Media: ElevenLabs and Bertelsmann Transform Storytelling
In a significant move for the media industry, ElevenLabs has partnered with Bertelsmann, one of Europe's leading media conglomerates, to explore the potential of artificial intelligence (AI) in enhancing storytelling capabilities. This collaboration aims to streamline production processes, localize content for diverse audiences, and embark on innovative creative directions, according to ElevenLabs.
Enhancing Media Production with AI
Bertelsmann, which operates across approximately 50 countries and is home to brands such as Penguin Random House and BMG, is leveraging ElevenLabs' AI tools to improve its storytelling capabilities. The partnership focuses on making production more efficient and bringing stories to audiences in their native languages. AI tools are being utilized to create voice and sound content, with plans to incorporate AI-generated music in the future. This approach is not about replacing human creators but rather providing them with more time to focus on the creative aspects that matter most, such as shaping narratives and refining scripts.
AI in Action: Dubbing and More
One of the notable applications of AI in this partnership is the dubbing of content. RTL Technology, a Bertelsmann brand, has successfully utilized AI to dub an entire series, marking a first for the company. The German-language version of the documentary series Myths and Monsters was produced entirely using synthesized voices. This marks a significant advancement in AI's role in media production, simplifying workflows while maintaining high-quality output.
Expanding Reach with AI
Currently, 36 Bertelsmann companies are utilizing ElevenLabs' AI technology to enhance their production capabilities and experiment with new methodologies. The introduction of AI dubbing and multilingual audio is just the beginning. The partnership is focused on finding new ways to share stories across various languages and formats, thereby reaching a broader audience globally.
Through its AI Hub and Tech & Data Alliance, Bertelsmann is committed to integrating the latest AI technologies into its operations, aiming to connect creators and media teams with wider audiences while also gathering valuable insights on the scalability of these tools.