Animoca Brands Japan Introduces NFT Launchpad 'SORAH'

Animoca Brands Japan, a strategic subsidiary of Animoca Brands, has officially named its much-anticipated NFT launchpad 'SORAH by Animoca Brands Japan'. This announcement comes ahead of the launchpad's scheduled debut in the summer of 2024, according to Animoca Brands.

Launchpad Overview

SORAH by Animoca Brands Japan aims to provide robust support for NFT projects and creators. The platform will offer sales opportunities along with comprehensive support for sales and marketing strategies. Additionally, loyalty programs will be rolled out, featuring NFTs that offer various user benefits for engaging with SORAH.

Strategic Goals

Through SORAH, Animoca Brands Japan intends to strengthen its position as a pivotal Web3 gateway, connecting Japan with the global community. The initiative aims to spotlight Japanese intellectual properties (IP), such as manga and anime, on a global stage. Kensuke Amo, COO of Animoca Brands Japan, stated, “SORAH by Animoca Brands Japan is inspired by our goal to seamlessly connect Japan and the global community in the Web3 domain, just as the sky (SORA [空] in Japanese) connects the world as one.”

Platform Features

SORAH will support payments via credit cards and cryptocurrencies. The platform will employ a variety of sales methods, including lotteries, first-come-first-served, and allowlist (AL) sales. It will be compatible with Ethereum and Polygon blockchains and support wallets such as Metamask and WalletConnect. The launchpad will use the ERC-721 token standard.

Call for Projects

Animoca Brands Japan invites NFT projects interested in becoming primary sellers on SORAH to apply through a dedicated form. The company aims to accelerate the mass adoption of Web3 by serving as a bridge for IP between Japan and the rest of the world.

About Animoca Brands Japan

Founded in 2021, Animoca Brands Japan is the strategic subsidiary of Animoca Brands Corporation Limited. The company supports Japanese IP holders, including major publishers, brands, sports teams, artists, and game companies, in their global Web3 strategies. Animoca Brands Japan leverages blockchain technology to build ecosystems and connect Japanese IPs with global fans.