DeLorean Motor Company Partners with Animoca Brands' Motorverse for Web3 Racing Innovation

DeLorean Motor Company (DMC), renowned for its iconic sports cars, has entered into a strategic partnership with Animoca Brands' Motorverse, one of the world's largest open ecosystems for Web3-powered motorsport, digital vehicles, and racing games. The collaboration aims to meld DeLorean's rich automotive legacy with cutting-edge Web3 technology, according to Animoca Brands.

Combining Legacies

Announced on September 17, 2024, the partnership marks a significant step towards integrating over 40 years of automotive innovation and pop culture significance with state-of-the-art digital motorsport technology. The collaboration will see DeLorean’s iconic DMC-12 sports car featured in select Motorverse Web3 gaming titles as a limited edition NFT collection.

Statements from Key Figures

“We are thrilled to announce our partnership with DeLorean Motor Company,” stated Will Griffiths, GM of Motorverse. “Its commitment to precision engineering and luxury aligns perfectly with our mission to offer the Motorverse community the best possible gaming and motorsport experiences powered by Web3 technology.”

Evan Kuhn, President of DeLorean Labs, echoed this enthusiasm: “We could not be more excited to have partnered with Motorverse, a cutting-edge Web3 innovator that will revolutionize digital racing games and motorsports through a community-building approach. There is tremendous symmetry between Animoca Brands’ model and the paradigm-shifting initiatives we are pursuing at DeLorean. Our partnership with Motorverse will be an important part of our new digital ecosystem.”

About DeLorean

For over 40 years, DeLorean has been a renowned automotive brand rooted in popular culture. Building on the authenticity of the iconic DMC-12, the company is now creating a new and electrifying vehicle designed to push the boundaries of what is possible. Applying its rebellious DNA, DeLorean is writing its legacy in real-time while instinctively adapting to the future.

About Motorverse

Motorverse is a global open ecosystem and community for digital vehicles, racing games, and motorsports. In Motorverse, automobile and motorcycle enthusiasts, motorsport fans, and gamers can collect and trade officially licensed digital vehicles, play and compete in a growing range of racing games, and participate in experiences developed in partnership with leading automotive brands and top motorsport IPs, including MotoGP™, Formula Drift, and Formula E. Participants can also gain access to real-world experiences, including racing events and partner loyalty programs.

About Animoca Brands

Animoca Brands is a Web3 leader that leverages blockchain to deliver digital property rights to consumers around the world, helping to establish the open metaverse. The company develops and publishes a broad portfolio of products, including original games such as The Sandbox, PHANTOM GALAXIES™, Life Beyond, and Crazy Defense Heroes, as well as products utilizing popular intellectual properties from the worlds of sports and entertainment. Animoca Brands has multiple subsidiaries and is one of the most active investors in Web3, with a portfolio of over 540 Web3 investments, including Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, OpenSea, and Dapper Labs.

For more information, visit Animoca Brands.