Google Enhances NBCUniversal’s Olympic Games Paris 2024 Coverage with AI and Maps Integration

Google is set to play a significant role in NBCUniversal’s coverage of the Olympic Games Paris 2024, leveraging its suite of AI and mapping technologies to enhance the viewer experience. According to blog.google, the collaboration will manifest in four key ways during the event.

1. Explain the Games with Google Search

During NBCU’s daytime and primetime coverage, NBC Olympics announcers will utilize Google Search’s AI Overviews to provide quick snapshots and links for viewers to learn more about their favorite sports or athletes. This feature will help audiences understand the importance of swim lanes, the rules of Olympic basketball, or the role of guide runners in Paralympic Track and Field.

2. Dig Deeper with Gemini

NBC’s “chief superfan commentator” Leslie Jones will use Google’s Gemini to dive deeper into various aspects of the Paris Games and Team USA. Viewers can follow along as Jones uses Gemini to engage with the events, learn new sports, and share her discoveries on NBC and Peacock.

3. Explore Paris with Search, Maps, and Gemini

U.S. Olympians and Paralympians will document their experiences exploring Paris using Google’s Lens, Circle to Search, Immersive View in Google Maps, and Gemini. These adventures will be shared on NBCUniversal’s social media platforms, offering fans a unique perspective on the host city’s landmarks and attractions.

4. See Google Maps Platform Bring Paris Landmarks to Life

Google Maps Platform’s Photorealistic 3D Tiles will be prominently featured during NBCU’s broadcasts, providing stunning 3D views of iconic Olympic venues in Paris, such as Versailles, Roland Garros, and the Aquatics Centre. This technology aims to bring the beauty and grandeur of these locations to life for viewers worldwide.

The integration of Google’s technologies into NBCUniversal’s Olympic coverage is set to provide a richer, more interactive experience for audiences, combining real-time data with immersive visuals and AI-driven insights.