Lamborghini and Animoca Brands Forge Partnership to Revolutionize Automotive Engagement

Automobili Lamborghini and Animoca Brands have announced a strategic collaboration aimed at redefining brand engagement in the automotive industry. This partnership will leverage Lamborghini's automotive excellence and Animoca Brands' expertise in digital property rights, gaming, and the metaverse.

Innovative Experiences for Fans and Customers

The collaboration aims to deliver unique experiences for Lamborghini's fans and customers, integrating cutting-edge digital technologies. This initiative positions Lamborghini at the forefront of innovation and community development in the automotive sector.

Key Partners for the Initiative

Gravitaslabs, a creative design studio and technology company, and Motorverse, a global ecosystem for digital vehicles and racing games created by Animoca Brands, have been selected as the exclusive partners for this initiative. These partnerships aim to enhance the engagement and experience for automotive enthusiasts through blockchain technology, NFTs, and gamified eCommerce solutions.

About Automobili Lamborghini

Founded in 1963, Automobili Lamborghini is renowned for its luxury supersports cars, including iconic models like the Miura, Countach, and Aventador. The company continues to innovate with models like the Huracán, Urus, and Revuelto, the first V12 High Performance Electrified Vehicle (HPEV). Lamborghini is committed to sustainability through its “Direzione Cor Tauri” program, aiming for complete hybridization by the end of 2024.

About Gravitaslabs

Gravitaslabs operates an interactive marketing platform that leverages blockchain technology, NFTs, and digital products to build new audiences. The company serves various sectors, including automotive, entertainment, sports, and fashion.

About Motorverse

Motorverse offers an open ecosystem for digital vehicles, racing games, and motorsport culture. It allows enthusiasts to collect and trade digital vehicles, compete in racing games, and access real-world experiences such as racing events and loyalty programs.

About Animoca Brands

Animoca Brands is a leader in Web3, leveraging blockchain to deliver digital property rights. The company has developed a broad portfolio of products, including games like The Sandbox and PHANTOM GALAXIES™, and has partnered with top IPs such as MotoGP™ and Formula E. Animoca Brands is also one of the most active investors in Web3, with a portfolio of over 540 investments.

For more information, visit the Animoca Brands website.